SuntarTechnology for Industry
Rebranding, UX/UI, a new corporate website, and a communication strategy for Suntar — a technology brand delivering modern solutions for industry. We refreshed navy-and-green identity, built a fast responsive site with services, blog, and lead capture, and aligned SEO and social messaging so the brand reads as the technical leader it is.
About the project
Suntar is a fast-growing technology company serving industrial clients with advanced solutions. Their previous brand and website did not reflect innovation or service quality. We ran a full engagement: audit of brand and site, rebranding with a navy and tech-green palette and updated collateral, a new website emphasising clarity, speed, and mobile UX, professional service copy, blog and social integration, and a marketing plan covering audience segments, tone of voice, and SEO-driven content.
Scope of work
Technologies
HTML5 · PHP · MySQL · SASS · JavaScript · WordPress · Tailwind CSS · Node.js · Next.js · GraphQL · React · npm
Industry
Technology for Industry
The Challenge
Brand image and the old site failed to communicate Suntar’s innovation and quality in a crowded technology market.
Low recognition and inconsistent visual communication made it harder to stand out from competitors.
The site was not useful enough for prospects — weaker UX, limited content, and no clear plan for SEO and social reach.
Our Solution
We audited the existing brand and website and aligned goals: stronger identity, a new site, and a practical communication strategy.
Rebranding introduced navy and technology-green colours, modern type, and updated business cards, decks, and stationery.
We designed and built a responsive site with intuitive navigation, service and solution copy, About, blog, contact forms, and social links for ongoing dialogue.
We delivered audience segmentation, a professional yet approachable tone of voice, and an SEO plus social publishing approach to grow visibility and engagement.
Deliverables
What We Delivered
Brand system
Palette, typography, and updated marketing touchpoints consistent with the new positioning.
UX/UI & website
Responsive layouts, fast loading, service content, blog, forms, and social integration.
Communication strategy
Target segments, tone of voice, SEO-oriented content rhythm, and social plans.
Content
Service descriptions, homepage narrative, and blog-ready structure for expertise-led publishing.
Technical delivery
Stack and tooling aligned with the project implementation (see technologies).
Handover
Launch, monitoring, and guidance on maintaining brand and content cadence.
03 — Results
Measurable Impact
+45%
Site traffic
+30%
Time on site
Values come from client or legacy project reporting around the launch period and are not a guarantee of future results.
04 — Process
Our Process
Audit
Brand and site review; problem list and success criteria.
Brand & UX
Identity refresh, IA, wireframes, and UI for core templates.
Build
Site build, content integration, blog and forms, performance pass.
Strategy & launch
Communication plan, SEO/social setup, go-live and review.
Technology Stack
Tools & Technologies
HTML5
PHP
MySQL
SASS
JavaScript
WordPress
Tailwind CSS
Node.js
Next.js
GraphQL
React
npm
Aligning Suntar’s brand, website, and go-to-market story
B2B technology buyers judge vendors long before sales calls — from visual identity to how quickly they find answers on the site.
We connected rebranding, UX/UI, and messaging: a coherent look, clear service narrative, blog space for proof, and forms that start real conversations.
Post-launch metrics from the legacy project cited about forty-five percent more traffic and about thirty percent longer sessions, plus stronger social engagement and new business partners.
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