SylosIT Services for SMEs
Branding, a new corporate website, and a marketing strategy for Sylos — an ambitious tech startup delivering innovative IT services to small and medium businesses. We built a distinctive identity (blue and orange, digital-connection logomark), a responsive site with offer storytelling, references, blog, and contact flow, plus SEO, content, and social plans to grow trust and inbound leads.
About the project
Sylos is an ambitious startup in technology services, focused on innovative IT solutions for SMEs. Entering a competitive market, they needed a modern image, coherent communication, and a website that presents their offer and strengthens their position. We delivered market and audience analysis, branding (minimalist logo, blue and orange palette, typography, business cards, banners, presentation templates), UX/UI and a fully responsive site with interactive offer presentation, client references, entrepreneur-focused blog, and contact forms, and a marketing strategy covering tone of voice, content marketing, SEO, and social publishing.
Scope of work
Technologies
HTML5 · PHP · MySQL · SASS · JavaScript · WordPress · Tailwind CSS · Node.js · Next.js · GraphQL · React · npm
Industry
IT Services for SMEs
The Challenge
Standing out among competitors while speaking credibly to business clients looking for comprehensive IT services.
Building a recognizable brand and a site that converts — not just a placeholder.
Growing awareness and inbound interest without a mature marketing engine yet in place.
Our Solution
We analysed competitors and segmentation so messaging could highlight what makes Sylos different for SME buyers.
Branding combined a modern logomark suggesting digital connectivity with a trustworthy blue and creative orange palette, applied across collateral.
The website prioritises navigation, proof (references), education (blog), and fast contact; copy stresses innovation, quality, and professionalism.
Marketing strategy defined tone of voice, content and SEO focus on IT-related queries, and a social cadence for educational and promotional posts.
Deliverables
What We Delivered
Brand identity
Logo, colours, type, business cards, banners, and presentation templates.
Website UX/UI
Responsive site structure, offer sections, references, blog, and contact forms.
Marketing strategy
Tone of voice, content marketing plan, SEO optimisation, and social media plan.
Sales-oriented copy
Aligned narrative across key pages for trust and conversion.
Technical build
Implementation using the project stack (see technologies).
Launch
Go-live support and guidance on ongoing content and SEO.
03 — Results
Measurable Impact
+40%
Time on site
+50%
Quote requests
+60%
Organic traffic
Values come from client or legacy project reporting around the launch period and are not a guarantee of future results.
04 — Process
Our Process
Research
Competitor and audience analysis; positioning for SME IT services.
Brand & UX
Identity system, site IA, wireframes, and UI.
Build & content
Development, copy, blog structure, forms, and SEO baseline.
Strategy & launch
Marketing plan, social rhythm, deployment, and review.
Technology Stack
Tools & Technologies
HTML5
PHP
MySQL
SASS
JavaScript
WordPress
Tailwind CSS
Node.js
Next.js
GraphQL
React
npm
Helping Sylos look and perform like a serious IT partner for SMEs
SME buyers want clarity, proof, and quick ways to start a conversation — especially when choosing an IT provider.
We aligned identity, site experience, and distribution: consistent visuals, structured offer and references, blog for expertise, and SEO plus social to compound visibility.
Legacy project outcomes cited about forty percent longer sessions, about fifty percent more quote requests, and about sixty percent growth in organic traffic, alongside stronger digital engagement.
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