Dom CharbielinWinery & enotourism
A modern platform for Winnica Dom Charbielin — craft wines, vineyard tours, and tastings. We built intuitive booking for enotourism experiences, automated gift-voucher sales with PDF generation, online payments (Przelewy24, BLIK, cards), full SEO, and UX tuned to cut abandoned bookings.
About the project
Winnica Dom Charbielin is a distinctive Polish winery in a scenic setting, known for artisan wines from vine to barrel. It is also an enotourism destination. Growing interest in tours and experiences led the owners to commission a modern site: easy booking of guided visits and tastings, automated purchase of gift vouchers, strong SEO for wine-tourism queries, and integrated online payments. The visual language uses nature-inspired greens, beige, and brown, elegant typography, professional photography of the vineyard and tastings, clear navigation, and full responsiveness.
Scope of work
Technologies
HTML5 · PHP · MySQL · SASS · JavaScript · WordPress · Tailwind CSS · Node.js · Next.js · GraphQL · React · npm · Git
Industry
Winery & enotourism
The Challenge
Keep tour and tasting availability accurate in real time as bookings change.
Personalise vouchers and generate PDFs automatically after purchase.
Reduce abandoned bookings by simplifying steps and surfacing clear calls-to-action.
Our Solution
Implemented a dynamic availability calendar with automatic updates when slots are taken.
Built voucher fulfilment: template-based PDF generation from customer data.
Shortened the reservation flow, reduced steps, and strengthened visible CTAs to improve completion rates.
Delivered full SEO optimisation and payment integration (Przelewy24, BLIK, card payments) with automated confirmations.
Deliverables
What We Delivered
Marketing website
Modern UX/UI, photography-led storytelling, responsive layout.
Tour & tasting booking
Real-time calendar, tour types (guided visit, tasting with snacks, workshops), headcount, add-ons, auto price, email confirmation.
Gift vouchers
Purchase flow with automated personalised PDF output.
Payments
Przelewy24, BLIK, and card integration for vouchers and bookings.
SEO
On-page and technical SEO aimed at enotourism and winery-related searches.
Automation
Email confirmations and operational hooks for the winery team.
03 — Results
Measurable Impact
+45%
Tour bookings (3 mo.)
+60%
Voucher sales
+35%
Site conversion
Values come from client or legacy project reporting around the launch period and are not a guarantee of future results.
04 — Process
Our Process
Discovery
Goals, offer mapping, and booking/voucher requirements.
UX/UI
Visual system, tour booking UX, voucher purchase path.
Build
Site, calendar, vouchers, PDF engine, payment integration.
SEO & launch
SEO pass, testing, go-live, monitoring.
Technology Stack
Tools & Technologies
HTML5
PHP
MySQL
SASS
JavaScript
WordPress
Tailwind CSS
Node.js
Next.js
GraphQL
React
npm
Git
Enotourism and vouchers on one cohesive platform
Wineries selling experiences need more than a brochure: visitors expect to pick a date, see what is included, and pay in a few minutes.
We tied storytelling to operations — availability, pricing, vouchers as PDFs, and trusted local payment methods.
Legacy project metrics cited about 45% more tour bookings in the first three months, about 60% higher voucher sales, about 35% better on-site conversion, stronger Google visibility for wine tourism, and about 40% higher revenue from bookings and vouchers combined.
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