This is not a moral choice between “good” and “bad” formats — it is a question of visitor intent and whether you are buying clicks or compounding organic demand.
What is a landing page?
A single focused page built around one conversion goal. Minimal navigation, one dominant CTA, message continuity from ad or keyword.
What is a corporate website?
A broader property: services, proof, team, resources, legal pages — designed for multiple journeys and long-tail SEO.
How teams combine them
Use the corporate site as the SEO and trust backbone, and ship dedicated landings for paid campaigns and segments. Measure cost-per-qualified-lead, not vanity traffic.
Related reading
- How to build a website that sells (pillar guide)
- Website UX for conversion
- How to increase sales through your website
- Technical SEO foundations (Next.js practices)
FAQ
TagsWeb DevelopmentConversionSEO
Frequently Asked Questions
- No — consistency, speed, and conversion tracking matter more than the subdomain vs subdirectory debate alone.
- Rarely for competitive categories. You usually need service pages and supporting content with intentional internal links.