Operating dashboard
Marketing KPI dashboard (90-day GEO + SEO plan)
Single source of truth for organic growth and lead generation. Use weekly review cadence to decide which pages and clusters to scale.
| Metric | Quarter target |
|---|---|
| Organic sessions (service pages) | +30% to +50% |
| Top 10 positions (high-intent keywords) | 10 to 15 keywords |
| Organic leads | +40% quarter over quarter |
| Landing conversion rate | 2.5% to 4.0% |
Required event tracking
bofu_experiment_impressioncontact_form_submittedbofu_primary_cta_clickcontact_flow_startedcontact_click_phonecontact_click_emailbook_call_click